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Media strategist with 6 years of experience across journalism, AV media production, mass communication, content development, and social media management. Worked with the US, Canadian, Australian, Middle Eastern, Chinese, Thai, and Indian markets.

Primary Skills

  • Media writing (AP style)

  • SEO content writing & editing

  • Link building

  • PR communication

  • Project management

  • Multi-media content production

  • Digital marketing

  • Social media management

  • Developing marketing collateral

  • Content strategy

  • Market research & benchmarking

  • Copy editing & proofreading

  • Video production

  • Storytelling and presentation

  • Photojournalism and photography

  • Project management

Tech Skills

  • Adobe Suite (Photoshop, InDesign, and Premiere Pro)

  • MS Office (Excel, Word, PowerPoint, and Teams)

  • Figma

  • Hootsuite and Salesforce

  • Logic Pro X and Final Cut

  • Canva Pro

  • Google AdWords

  • Facebook Ads

  • OpenAI tools

  • Wordpress

 Work Experience

  • Softtek, Jul 2024 - Present

    Lead Consultant

    Bangalore

    In my current role, I spearhead Search Engine Optimization (SEO) initiatives and execute content strategies for an American big-4 investment bank to drive customer acquisition for credit card products. I leverage my project management expertise to deliver results-driven campaigns while seeking innovative ways to optimize the firm's digital marketing strategies. Key responsibilities include:

    • Developing and implementing SEO projects to enhance online visibility

    • Creating and executing multi-channel marketing campaigns for credit card products

    • Collaborating with stakeholders to align campaigns with strategic product positioning and pricing

    • Ensuring seamless customer experience throughout the acquisition journey

    • Managing project timelines and coordinating with cross-functional teams

    • Identifying process improvement opportunities to increase efficiency and effectiveness

    • Maintaining strict adherence to regulatory compliance in all marketing efforts

  • WB Consulting Group, Sep 2023 - Feb 2024

    Social Media Manager

    Remote

    Responsible for all industry research, content curation and development, and social media management for this German business consulting company. The firm is part of larger consulting conglomerates, for whom I also handle social media and the development of marketing assets. Oversaw research for RFPs, supporting/representing management during on-site conferences, and boosting the company’s digital presence. Responsible for blog content development, ensuring timely publication, and assembling case studies.

    • Boosted organic traffic by 600% within 2 months of joining

    • 25k organic impressions on LinkedIn

    • Developed content pipeline for German and English

    • Produced a variety of marketing collaterals

    • Developed three websites on WordPress for the firm

    • Aided Chinese and Thai alliance partners with their respective content and creative needs

  • Digital Web Solutions, Mar 2023 - Aug 2023

    Content Editor

    Remote

    Edited and proofread written content for accuracy, grammar, spelling, punctuation, and style consistency. Ensured that every copy adhered to brand guidelines, tone of voice, and editorial standards. Frequently collaborated with in-house and freelance writers and subject matter experts to improve the clarity and effectiveness of the team’s output. Responsible for in-depth research to enhance accuracy and fact-check information when necessary. Identifying any rectifying inconsistencies, errors, or gaps in content, ensuring a seamless reading experience. Maintained an organized database for easy retrieval and tracking of key

    assets.

    • Edited 25k words daily

    • Developed editorial protocols for AI content

    • Optimized content for best SEO practices

  • Sportskeeda, Jan 2021-Mar 2023

    Editor

    Remote

    Worked with the Esports and Pop Culture verticals to ensure all published content met organizational standards and contained verified information.

    • Edited 20k words daily

    • Ensured editorial quality control for each content piece

    • Provided meaningful feedback to writers and managers to improve content

    • Responsible for parsing through audience comments and replying to grievances

    • Ensured best SEO practices for all published articles

  • Medical Dynamics, Mar 2019 - Aug 2019

    Public Relations Specialist

    New York, NY

    Account management for various biomedical companies. Project managed a medical start-up.

    • Consulted with brands on campaign launch strategies

    • Direct audience engagement, network with KOLS, and develop marketing strategies for new products.

    • Collaborated on writing white papers, blogs, and producing multimedia content.

    • Assisted with business development activities like creating sales presentation decks, media landscape research, building brand awareness, and generating competitive intelligence reports.

    • Organized medical conferences for clients

    • Co-managed the company's internship program

  • Leadership Connect, Dec 2018-Feb 2019

    Assistant Content Manager

    New York, NY

    Assisted the firm with building a community of content about journalism, public officials, and public relations firms. Additionally, verified existing information in the database using primary and secondary sources, wrote analytical pieces on industry changes, and provided insight into published content.

  • University of Wisconsin-Milwaukee, Aug 2016-May 2018

    Teaching Assistant

    Taught classes in advertising and gender and the media. Also assisted professors in grading and hosting discussion sections.

  • The Milwaukee Courier, Jun 2014-Aug 2015

Staff writer

Milwaukee, WI

  • Urban Milwaukee, Jan 2014-Jun2014

Reporting intern

Milwaukee, WI

  • Minority Media Association, 2013- 2015

Production supervisor

University of Wisconsin – Milwaukee, WI

  • Media Milwaukee, 2013-2015

Reporter

University of Wisconsin – Milwaukee, WI

  • UWM Post, 2012-2013

Reporter

University of Wisconsin – Milwaukee, WI

Education

  • University of Wisconsin – Milwaukee, Aug 2018

    • M.A Media Studies

Researched topics in media sociology. The focus of my research was around public perception of political institutions as shaped by mass media.

  • University of Wisconsin – Milwaukee, May 2015

    • B.A Print/Online Journalism; Minor: Sociology

Awards

  • Sportskeeda’s Long Form Editor of the Month - June 2022

  • Milwaukee Press Club Scholarship - 2013

  • Excellence in Journalism from Milwaukee Press Club for Best Collegiate Broadcast Program or Special (Bronze) - 2011

  • Stritch International Scholarship - 2010

  • Sierra Transfer Scholarship - 2010